Client Overview

MyAccident.org is an accident reporting platform that connects personal injury law firms with pre-vetted motor vehicle accident (MVA) leads.

When users request an accident report, they can indicate that they are injured, not represented, not at fault, and within the statute of limitations — all strong intent signals.

These leads are then offloaded to partnered PI firms.

Before working with us, they relied heavily on referrals and inbound traffic — but had no consistent outbound system to scale.

The Challenge

MyAccident.org had a compelling offer and strong inbound funnel, but needed a predictable outbound motion to reach:

• Law firms actively seeking high-quality MVA leads

• Firms with bandwidth for immediate intake

• Decision-makers open to sample-batch trials

The challenge was to craft and execute a cold outreach strategy that reflected the value and nuance of their offer — and opened doors with serious buyers.

Our Strategy

We built and deployed a full-service outbound engine tailored to their market:

• Targeting: Segmented PI law firms using directories, firm size, and geography

• Messaging: Emphasized intent signals and the 'sample batch' offer

• Tech Stack: Used Clay.com to pull GTM signals like hiring, reviews, and visibility

• Data Enrichment: Layered in firmographic and behavioral data, scoring leads based on the client’s ICP and high-value client lookalikes

• Execution: Managed inboxes, qualification, replies, and call booking end-to-end

• Technical Setup: We handled inbox warm-up, DNS config, domain rotation, bounce monitoring, and deliverability — so the client could stay focused on closing

The Results

Since launching in November, the campaign delivered:

• 10 sales-qualified calls

• 2 closed clients (one valued at $17,500)

• $250 cost per qualified call

• 70x ROI on a single call

• Most recent Clay-enhanced campaign: 2 qualified calls in 5 days from 1,526 leads